Italian fashion novas are already a big draw.
The fashion world is so obsessed with them that the word “navy” has become synonymous with the style.
But the fashion novo are not just a fashion trend.
They are a necessity for the Italian economy, says Milan-based designer Stefanie Gavazza.
“You cannot grow your own without the luxury goods,” she says.
“The idea is to create a new type of lifestyle.
This is not a new fashion trend, but a necessary one.”
And so, for a fashionista, there is an urgent need to be able to afford to go swimming.
So how does a nova fit into all this?
Gavazzo explains that the nova is an extension of the sea and sea-based products.
“It is a sea-life-inspired design,” she tells us.
“Each piece is based on a specific marine environment.
They’re based on materials that are naturally available in the sea.”
These materials include algae, seaweed, shellfish and seaweed shells.
“They are not only designed for swimming but also for aesthetic and environmental reasons,” she explains.
“For example, if you want to create something a little more unique, you could use some of these materials in the shell of your own sea life-inspired swimsuit.”
It also helps to be creative.
“These are all products that are based on natural materials,” she adds.
“A natural material doesn’t always translate to the design, but we are creating products that have a certain level of sophistication.”
These natural materials include seaweed and shellfish, which are the only natural materials on the market.
“In Italy, you have to be inventive,” Gavadzas says.
So why novas?
“In the ocean, there are no fish,” she laughs.
“We have fish, but no fish are able to swim.”
Gavagazza adds that the traditional design is very difficult to produce.
“I’ve tried to design novas that are really beautiful,” she explained.
“One of the things I’ve tried is using an element of coral to give it a little bit of a pop.”
The natural coral is used to create the shape of the shell, as well as the texture and shape of each part.
This allows for the novas to look a bit more natural than usual.
“If you want a traditional design, you need to have a little amount of coral,” she said.
“But you can’t have too much coral, you just need to create that little bit more.
It’s about balance.”
It is a balancing act, Gavavazas says, but one that has worked for her.
“When you see a beautiful design, then you have a bit of hope,” she told us.
It is also important to understand that the design isn’t the only reason to buy a novas.
“All the other elements work together to create this beautiful, natural look,” she continued.
“And it’s all about the materials.”
It’s a lot like having a beautiful dress.
It requires materials that can be bought and sold.
“So the novAS are a way to bring these elements together,” Gawazza said.
In this way, the designer hopes to inspire a new wave of designers.
“As we look at the ocean and the ocean-based design, I hope that we can continue to develop this technology,” she added.
It was an inspiration to create an infographic that shows just how the materials used in the novi are used.